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Stan James is a UK-based bookmaker that has been operating since 1973. Considered the pioneers of in-play “live” betting, Stan James has concentrated on online sports betting in recent years, having only 65 high street betting stores across the UK. Although not one of the more well known names (even in the live betting sector, where it has been largely overtaken by other operators who are larger and have more weight behind them), Stan James has continued to provide its users with a high-quality betting experience, even if it’s not as popular as other sites in this category.
Stan James has always been known for providing excellent, high-quality betting tools. A 2009 report on the online sports betting industry placed Stan James third on a list of the most popular online bookmaker (behind BetFair and our top-rated site in this category, Bet365, with data provided by Oddschecker.com). The same report also noted that Stan James had the second highest performance levels of all sites covered by the report, with only Paddy Power ranking higher. With the broad collection of excellent betting tools – including easy-to-use bet-slip technology and a simple, sleek betting interface – it’s a bit of a shame that Stan James is starting to fall behind others in this industry.
Despite the fact that not as many players choose to play here than at other services, Stan James still has a number of additional features that help to improve the user experience. Members can enjoy live streaming of sports events and matches, as well as live racing results and highlights – all delivered within the site’s great media centre. Similarly, the live in-play betting that Stan James is so famous for is, as expected, particularly good quality, giving players the chance to enjoy the thrill of betting even after the event has started and attempting to predict changes in odds throughout the course of the game. Finally, Stan James also provides mobile betting tools (which are also largely becoming an industry standard), giving players the chance to place bets on the move or whenever they are away from their personal computer.
All in all, Stan James remains a good choice for players, even if it’s not quite able to compete with the larger, more established sites in this category – such as BetFair or Bet365 for example. With a range of great features and some generous bonus opportunities (including a free £10 bet when you open a new account), Stan James is definitely worth checking out.
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