Please note that World Bet Exchange (WBX) has been discontinued and is no longer available. You can read our old review of World Bet Exchange (WBX) below, or check out the rest of the UK Sports Betting Websites we've reviewed.
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World Bet Exchange (WBX) is a person-to-person betting exchange based in Notting Hill in central London. It has operated online since 2002 and was intended to blow open the gambling market by putting the exchange player back in control of market opportunities. Since its founding WBX has grown substantially and has taken a fair slice of the bet exchange market from its main rival, BetFair, by offering far smaller commissions on winning bets. As such, WBX has seen more than £1bn waged between members since its inception and continues to grow and develop.
It’s worth noting at this stage that WBX operates as a betting exchange and not as a regular bookmakers like many of the other sites we have reviewed in this category. A betting exchange, unlike a traditional bookmakers, makes money by charging commission on winning bets while a traditional bookmakers simply relies on a certain proportion of bets losing on any given event or match in order to provide money for winning bets and profits for the bookmaker. As such, gamblers using a betting exchange are not subject to the restrictions that may be placed on them if they are particularly successful – the only real requirement for placing a bet at a betting exchange like WBX is that there is another player willing to ‘match’ your bet. It’s as simple as that.
Although it’s sometimes difficult to compare betting exchanges with the online offerings of traditional bookmakers, WBX has largely conformed to the industry standard in providing similar features and tools to its users. Customers can place bets on a wide range of sports and events and search for bets by team, player, tournament or location. Although the betting software and interface is still relatively easy to use, we think some users may struggle to get their heads around the differences between WBX as an exchange and a regular online bookmaker, with some of the major differences not being properly explained on the site. This, however, is unlikely to bother serious bettors – the main target market for WBX.
All in all WBX is a good choice for experienced online bettors who are looking to place bets at an exchange rather than with a traditional bookmaker. If this sounds right for you, head over to WBX and open your new account today (new players can also pick up a £25 free bet when they open their account – even more reason to give it a go).
Please note that World Bet Exchange (WBX) has now been discontinued.